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Discover the powerful exposure technique that dramatically improves your print quality by reducing noise and maximizing image data. Jeff Schewe and Michael Reichmann demonstrate why "Expose to the Right" (ETTR) is essential for serious photographers. Filmed and edited by Chris Sanderson. Following image quality fundamentals, this episode reveals one of the most important exposure techniques for achieving cleaner prints with superior shadow detail and minimal noise - even when it looks "wrong" on your camera's LCD. What You'll Learn: -Understanding the ETTR (Expose to the Right) technique and why it works -Why camera LCDs mislead you into underexposing by up to 1.5 stops -Reading histograms in Camera Raw vs. in-camera displays -The difference between clipping and clumping in highlight data -Practical bracketing techniques for testing exposure limits -Signal-to-noise ratio advantages in highlight regions vs. shadows -How modern camera dynamic range (10-13 stops) enables ETTR -When to use ETTR and when conventional exposure is better -The "black cat on coal vs. white cat in snow" exposure analogy -Spot metering techniques for assessing scene dynamic range Jeff demonstrates real-world examples using auto-bracketed sequences, showing dramatic noise differences between underexposed shadows lifted in post versus properly exposed-to-the-right captures normalized down. Michael explains why manufacturers program cameras for LCD appeal rather than optimal exposure. This isn't about breaking exposure rules - it's about understanding how digital sensors capture light differently than film, and leveraging that knowledge for cleaner, more printable images. Learn to overcome your camera's conservative tendencies and capture maximum image data for superior print quality. Part of the LuLa Legacy Video Collection - watch for more Camera to Print to Screen episodes releasing regularly. Join LuLa's Newsletter to stay updated with all things photography: https://luminous-landscape.com/newsle... Become a LuLa Member to receive access to our extensive archive and videos: https://luminous-landscape.com/regist... #ETTR #ExposureToTheRight #PhotographyPrinting #JeffSchewe #MichaelReichmann #LuminousLandscape #NoiseReduction #ExposureTechnique #DigitalExposure #PhotographyEducation