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"We are not in the business of Maruti Suzuki. We are in the business of Airbus…” Aman Goel uses this analogy to explain GreyLabs AI’s approach to serving their customers - working closely with each enterprise customer to deeply integrate, customize, and deliver a solution that fits the customer's unique needs. This philosophy of being an end-to-end solution provider and not just a tech provider is why GreyLabs AI has landed several marquee BFSI customers within just one year of launch. GreyLabs AI is bringing voice AI agents to India's BFSI sector with a level of customer obsession rarely seen in enterprise software. After a successful exit from his first venture, Cogno, Aman came back to build in the exact same space driven by one conviction: founder-market fit matters more than any other advantage. In this conversation with Vaas Bhaskar (Partner, Elevation Capital), Aman shares how they discovered their first product (speech analytics) by shadowing bank field agents for days, why he personally interviews every hire including interns and his vision of enabling delightful financial services for 140 crore Indians. In this episode, you will gain insights into: • Why verticalized AI solutions win in regulated industries • How GreyLabs acquired marquee logos in their first year • The concept of founder-market fit • Working with your life partner as co-founder • When to bootstrap vs. raise institutional capital __________________________________________________ Chapters 00:00 Coming Up 01:37 Introduction to GreyLabs AI 02:17 Why Return to Entrepreneurship After a Successful Exit? 05:07 What is Founder-Market Fit? 07:10 The Personal Choice: Why Mumbai and BFSI? 09:40 How Will AI Transform Financial Services? 14:04 Will Trust Ever Get Built With AI? 19:18 From Field Agents to Speech Analytics: Finding Product-Market Fit 26:00 Voice AI Demo: Seeing GreyLabs AI in Action 28:57 What Makes GreyLabs AI Different in a Crowded Market? 32:44 The Secret to Winning Marquee Customers Fast 37:12 Speed and Customer Obsession: The GreyLabs AI Way 40:52 Why Elevation Invested in GreyLabs AI 44:19 The Fundraising Journey: Vision Alignment Over Everything 49:13 Building With Your Life Partner: Co-Founder Dynamics 52:00 Culture and Team Building Philosophy 56:48 Why Raise Capital This Time vs Bootstrapping Before? 1:00:35 AI Adoption in Banking: What's Really Happening? 1:02:48 The Conscious Choice: Solution Provider, Not Just Tech Vendor 1:06:18 Building for 140 Crore Indians: The GreyLabs AI Vision 1:11:22 Impact Over Money: What Success Really Means 1:14:44 Closing Remarks __________________________________________________ Check out the latest videos from the Day One series: 🔵 • How 2 Ex-Bankers Built India’s Largest Rur... 🔵 • Agentifying Every Application: The Adopt A... 🔵 • Composio: Making AI Agents Usable | Day On... 🔵 • Why 91% of Indian Traders Lose Money & How... 🔵 • Snabbit: Building India's First Quick Serv... 🔵 • Scapia: Building India's Best Travel Credi... __________________________________________________ Our Socials LinkedIn: / elevationcap Instagram: / elevationcap Twitter: https://x.com/ElevCap __________________________________________________ About Us Early-stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us. Built For The Audacious