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Learn how to create a buyer persona & customer avatar with this template to dial in your branding and marketing. #buyerpersona #branding #brandstrategy ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ By the end of this video, you’ll know how to create a buyer persona and customer avatar with this simple 6-step template and framework. First, you’ll discover the interchangeable terms used to describe a buyer persona including customer avatar, audience avatar, customer profile, and user profile. Then you’ll learn what a buyer persona is and how it acts as a tool to attract qualified leads and visitors who are most likely to buy whether you’re a b2b or b2c business. Next, you’ll find out why the buyer persona is so important in understanding your target market to tailor your brand messaging and connect with your audience. Then you’ll learn why the are not set types of buyer personas and how each customer avatar is different. Next, we’ll dive into the 6-step process and template that you can use to find your target audience. 0:00 How To Create A Buyer Persona & Customer Avatar | Template 0:52 What Is A Buyer Persona? 1:55 Why Is A Buyer Persona Important? 2:52 How Many Personas Should I have? 3:18 Types Of Buyer Personas 3:42 Step #1 Start With A Category & Name 4:26 Step #2 Understand Their Demographics 5:01 Step #3 Define Their Psychographics 5:43 Step #4 Discover Their Goals 6:29 Step #5 Uncover Their Challenges 7:38 Step #6 Extract Their Emotions ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - / stephenhouraghan Facebook - / brandmasteracademy Linkedin - / stephen-houraghan Youtube - / @brandmasteracademy Twitter - / brandmasteracad ✴️✴️ JOIN THE FACEBOOK COMMUNITY / brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR