10-Minute PR Research for Pitching Journalists | Pro Tips for Better PR Outreach скачать в хорошем качестве

10-Minute PR Research for Pitching Journalists | Pro Tips for Better PR Outreach

Hey guys! Looking to improve your PR outreach by making sure your pitches actually feel relevant? In this video, I’ll show you how to do 10-minute PR research before pitching journalists—so your emails stop feeling random and start getting responses. Most PR pitches don’t fail because they’re bad. They fail because they’re misaligned. Journalists delete emails that don’t match their beat, tone, or recent coverage. The solution isn’t sending more pitches—it’s sending smarter ones. In this tutorial, you’ll learn a simple 10-minute research workflow using tools you already have: • How to use Google search operators to identify journalist “lanes” • How to spot coverage patterns instead of just collecting names • Why headlines reveal tone and editorial style • How to use LinkedIn to verify beat changes and current focus • How to identify a journalist’s “angle bias” (data, human stories, trends, policy, etc.) • How to mirror tone without copying language We also cover: • The biggest beginner mistake in PR research • Why alignment matters more than contact information • The difference between hoping a pitch fits and knowing it fits • A clear 10-minute pro research formula you can repeat daily The 10-Minute Research Framework: Minutes 1–3: Google search (site:publication + topic) Minutes 4–6: Analyze headlines for tone and emphasis Minutes 7–8: Check LinkedIn for role and recent activity Minutes 9–10: Adjust your pitch angle to match their style That’s it. These 10 minutes separate random outreach from strategic PR. Journalists can immediately feel when a pitch respects their beat and aligns with their coverage. Chapters: 0:00 Introduction – Why Pitches Feel Random 0:29 The Real Problem in PR Outreach 0:57 Stop Collecting Emails, Start Finding Patterns 1:22 Using Google Search Operators 2:11 Identifying Journalist “Lanes” 2:33 Reading Headlines Like a Strategist 3:06 Matching Tone and Style 4:09 Using LinkedIn for Verification 4:57 Identifying Angle Bias 5:21 How to Mirror Emphasis in Your Pitch 5:47 What Pros Never Do 6:34 The 10-Minute Research Formula 7:09 Beginner vs Professional Mindset 7:35 Final Thoughts on Smarter Pitching If you want better PR results, don’t send more emails. Send better-aligned ones. #PRResearch #MediaOutreach #JournalistPitch #DigitalPR #PublicRelations #PRWorkflow #PitchingJournalists #MediaRelations #PRTips #OutreachStrategy