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Andy Allen from Hike SEO discusses his experience with obtaining an IP loan from NatWest powered by the Inngot IP platform, highlighting the simplicity of the process and the key information required. He emphasises the importance of intellectual property in securing funding and shares how the loan enabled significant growth in his business, particularly through the development of an AI agent that transformed their service model. The discussion also touches on the advantages of using IP as collateral for loans compared to traditional VC funding. Takeaways ➡️ The IP loan process was simpler than expected. ➡️ Key information needed includes details about your IP. ➡️ Intellectual property encompasses more than just patents. ➡️ The loan allowed for significant business growth. ➡️ Using IP for funding avoids equity dilution. ➡️ The AI agent developed has transformed the business model. ➡️ Revenue per customer doubled after launching the new feature. ➡️ The loan process was quick and easy to manage. ➡️ Alternative funding options exist beyond traditional VC. ➡️ Communication with lenders was straightforward and less intense. Chapters 00:00 Introduction to the IP Loan Process 02:48 Understanding Key Information for IP Assessment 05:50 Unlocking Funding Through Intellectual Property 07:22 Impact of Funding on Business Growth