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In this episode on behavioral finance basics, we delve into the second major violation of expected value and utility in decision-making—how framing affects our choices. Through the Allais Paradox, we explore why individuals are inconsistent in their choices between different probabilistic payouts, even when the difference in probability is minimal. Learn how framing can manipulate our financial decisions using real-world examples such as how ground beef is marketed. Stay tuned for our next episode where we discuss the third violation of expected utility. This video is a small portion of the larger mini-course called Advanced Introduction to Behavioral Finance. Find the Full Behavioral Finance Mini-Course - Advanced Introduction to Behavioral Finance (3 hours of videos, course notes, and exercises) at: Stan Store: http://bit.ly/4gRvcfW Udemy Course: https://bit.ly/4gZvmSl You can also find more information and free resources at www.bryanfoltice.com My podcast is streaming on all streaming platforms: Apple Podcasts: https://bit.ly/421l7Zs Spotify: https://spoti.fi/4gL9KJF Chapters 00:00 Introduction and Recap 00:19 Decision Making Scenario 1 00:55 Decision Making Scenario 2 01:59 Analyzing Inconsistencies 02:42 The Allais Paradox 03:36 Impact of Framing on Decisions 04:41 Real-World Examples of Framing 05:05 Preview of Next Topic