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In this episode of Adding Value w/ Shy Assar, I sit down with Eloy Covarrubias, Executive Vice President at CBRE and a top industrial real estate broker in the Inland Empire. With over 25 years of experience and involvement in 69 million sq ft of industrial space and 8,000 acres of land, Eloy shares his "relentless execution" approach to site acquisition, insights on major developments like Ontario Ranch Business Park and West Valley Logistics Center, and the evolving Inland Empire logistics market. We dive into: Current IE industrial trends, regulations (AB98, SP330), and expansion to areas like Menifee, Beaumont, and Hesperia Tenant demands for state-of-the-art facilities (high clear heights, ESFR, trailer storage) CBRE's information advantage for institutional clients (Prologis, Clarion, Brookfield) and private landlords Brokerage strategies, career advice, and what it takes to rank in the top 3% nationwide Whether you're a developer, investor, broker, or just following Southern California logistics real estate, this masterclass is packed with actionable insights. I’m Shy Assar, Industrial Real Estate Broker in the Inland Empire at Voit Real Estate Services. Connect with me for buying, selling, or leasing industrial space: Email: Sassar@voitco.com Subscribe for more Inland Empire industrial real estate interviews, market reports, and expert discussions! Timestamps: 0:00 - Intro & Welcome to Adding Value w/ Shy Assar 1:00 - Eloy Covarrubias Background: Immigrant Roots & Early Career Start 3:30 - Joining Lee & Associates in 2001: Marketing to Land Brokerage 7:00 - Key Mentors & Large-Scale Land Assemblages at Lee 10:00 - Leap to CBRE at Age 37: Partnering with Joe 13:00 - CBRE's Information Advantage & Working with Institutional Clients 16:30 - Selling Information, Trends & Business Plans in Industrial Real Estate 20:00 - Land Brokerage Realities: Beyond Just Selling Land 23:00 - Tenant Demands: High Clear Heights, ESFR, Trailer Storage & Modern Specs 26:00 - Market Shifts: Regulations (AB98, SP-330) & Expansion to Peripheral Areas 30:00 - Inland Empire Logistics Trends: Vacancy, Construction Slowdown & Core Constraints 35:00 - Case Study: Ontario Ranch Business Park (ORBP) – 10-Year Development Journey 38:00 - ORBP Details: Buildings, Leasing, Refrigerated Facility & Pioneering South Ontario 42:00 - West Valley Logistics Center & Other Major Projects 45:00 - Daily Broker Life: Scouting Sites, Entitlements & Fast Information Flow 48:00 - Evolution of Brokerage: Speed, Preparation & Client Advisory Role 50:00 - Advice for Young Brokers: Listen, Prepare, Stay Positive & Learn from Losses 52:00 - The "Six Ps" & Long-Term Success Mindset (10–15 Years) 54:00 - Closing Thoughts, Friendship & Thank You #InlandEmpire #IndustrialRealEstate #CBRE #Logistics #RealEstateBroker #InlandEmpireRealEstate