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This on-demand webinar explains how to use Salesforce Marketing Cloud Account Engagement (MCAE) to run lightweight, effective surveys that capture meaningful insights while keeping your data connected in Salesforce. Learn how MCAE forms and automation can power post-event surveys, interest forms, and supporter check-ins without relying on complex tools. The session walks through a real-world supporter engagement survey and shows how to avoid overwriting Lead or Contact data by using a custom Survey object in Salesforce. Watch to see how a simple setup with MCAE, custom fields, and Flow creates a scalable survey process that preserves response history, personalizes outreach, and helps marketing teams make smarter, data-driven decisions. Timestamps: 00:00 - Intro 01:04 - When to Use Marketing Cloud for Surveys03:18 - Use Case: Supporter Engagement and Interest Survey Demo 20:56 - Assets to Build in Salesforce CRM for MCAE Survey Creation 33:49 - Assets to Build in MCAE for Survey Creation Our team is ready to help you design and implement scalable survey solutions that keep your data clean, connected, and actionable in Salesforce. To explore how your organization can use Marketing Cloud Account Engagement, automation, and custom objects to capture insights and personalize engagement, reach out to us at https://www.arkusinc.com/contact Visit our LinkedIn at / arkusinc Learn more about Arkus on the Salesforce AppExchange at https://www2.arkusinc.com/Arkus-Appex...