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What do DAM Content Users Really Need from their DAM – How to Increase User Adoption and Improve the Users’ Experience Moderated by Stephanie Taubin, Senior Client Partner at ICP, this panel debates how to improve better user experience and what tools can help drive DAM success, including: Getting the most out of your DAM – what do you need the DAM to do and how are you using the DAM: For archiving files For file sharing assets for reuse For legacy pieces The challenges for most organizations are wide-use adoption and why is this? Discussion on: Tips to help increase user adoption Improving searchability, findability and optimizing metadata fields Whether you are merging business units with different needs Could ingraining the DAM’s workflow into the creative workflow help Effective onboarding and training new DAM users Governance around how the DAM should be leveraged Defining DAM success Moderator: Stephanie Taubin, ICP Panel: Bernie Phillips, Aetna Zach Weicht, Arthrex Recorded for DAM Industry Week 2023