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Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire AI is reshaping marketing faster than the hype suggests. In this episode, hosts Neil and Eric break down 10 real ways AI is changing marketing, from AI fluency and programmatic SEO speed to better analytics, higher revenue per employee, product-led growth, personalization, and the gap between AI theater and real ROI. They also dig into job impacts, SaaS skepticism, agency shakeouts, X Articles reach, ChatGPT ads, and why focus matters as “vibe coding” and AI-led execution accelerate. Key takeaways: • AI fluency is now mandatory • Measure AI by profit, not vibes • Speed wins, but focus wins more Chapters: 00:00 AI changing marketing, real 00:18 AI fluency non-negotiable 01:14 Programmatic SEO with AI 02:17 AI data analytics savings 04:30 Revenue per employee rising 05:39 Product-led growth with AI 06:57 Personalization at scale 07:52 Strategy becomes the job 09:04 Services still valuable 09:33 Ship faster or lose 14:58 AI theater vs revenue 17:21 Marketers must be well-rounded 18:02 AI jobs and labor shortage 23:12 SaaS “cooked” debate 27:16 What marketers should build 28:02 NP Digital and tools plug 28:20 Deotte government IT failures 32:25 X Articles reach opportunity 34:27 AI monk $100k/month funnel 36:20 SEO lessons in AI era 47:02 Agencies getting fired debate 52:16 Agent-led growth vs PLG 56:06 Product and marketing slop 58:14 Lazy marketers get lazier 01:02:18 Carrot ABM sponsor 01:02:43 ChatGPT ads discussion 01:14:54 Vibe coding to $1M 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: / @levelingupofficial Neil Patel: / @neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!