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Most SaaS companies track Net Revenue Retention. Few have Customer Success programs that reliably produce it. When churn increases, expansion slows, or forecasts become unpredictable, the instinct is to add activity — more calls, more QBRs, more dashboards, more headcount. But activity doesn’t renew revenue. Outcomes do. In this episode, we break down: • The structural mistake that makes recurring revenue unstable • How to diagnose whether this is occurring in your business • How to fix this issue • The most common scenarios we see If you're a Founder, CEO, CRO, or Private Equity Operating Partner trying to improve SaaS retention, increase Net Revenue Retention (NRR), or build a scalable Customer Success strategy — this episode gives you a clear way to test whether your revenue program is built for stability, or struggle. Because NRR is the outcome. The question is whether your operating system produces it predictably. — Erin Stavi Founder, Lakeshore Success Strategies I help SaaS companies and PE-backed portfolio companies turn retention into enterprise value by building predictable, scalable recurring revenue programs. Find me at / erinstavi