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How to launch your coaching firm & find first clients: Executive coach Maya shares her journey leveraging cultural background for global leadership success. Learn about "Saving Face" - the universal trust-building concept. Discover the strategic approach behind building a successful coaching practice from scratch. Author of 14 books on leadership shares how she identified her unique value proposition, secured initial clients, and built a thriving global leadership consultancy. Coach Maya's Journey - Key Milestones: • Launching independently while collaborating with Marshall Goldsmith • Finding your niche: Identifying what you do better than most • Leveraging unique backgrounds: How Taiwanese-American heritage became a competitive advantage • Building expertise through research, writing, and thought leadership • Developing specialization in cross-cultural teams and global leadership The "Saving Face" Concept: Maya's groundbreaking book reveals how "face" - representing self-esteem, confidence, reputation, and identity - is a universal human need, not just an Asian concept. Three Key Concepts of Face: • Honoring Face: Making others feel heard, seen, and valued • Building Trust: Creating environments where everyone can thrive • Preserving Dignity: Universal application in professional and personal relationships. The Maya Angelou Principle: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." What You'll Learn: • How to identify your unique value proposition when starting a coaching business • Strategies for landing your first clients and building credibility • Cross-cultural leadership and virtual team management expertise • Practical applications of "honoring face" in daily interactions 👉 Subscribe here / @mayahuchan0 for insights on coaching, global leadership, and building meaningful professional relationships! Maya Hu-Chan is a globally recognized speaker, author, leadership consultant, and ICF Master Certified Coach. She specializes in global leadership, cross-cultural management, and diversity and inclusion. Maya also offers keynotes and leadership workshops. Contact her here: https://mayahuchan.com/contact/ Follow me on Facebook: / globalleadershipassociates Connect with me on LinkedIn: / mayahuchan On Instagram: / mayahu_chan Tweet with me: / mayahuchan TikTok: / mayahuchan0 #ExecutiveCoaching #LaunchYourBusiness #GlobalLeadership #SavingFace #CrossCulturalLeadership