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Self storage will never be the same again as far as those that are trying to get into it and operating in it, what I'm about to show you is no, this is something we have never been able to do in the industry and it's game changing. You see, in self storage, most real estate, commercial real estate assets, when you're doing market analysis or when you own an asset in the industry, you're taking in data to understand what your rates should be, what your occupancy should be, what other financial information you can find to understand how you should buy, what you should pay, and how you set up your performance. What might it look like in the future, as well as understanding what your net income? What should we set rates for both street rates and in place rates? All this in storage was a guessing game, meaning occupancy and rates, we guessed. Or we did research, meaning we did things like secret shopping where we went around to competitors to try to understand what their occupancy was, how many units they had available, and we tried to understand what the rates were. So before you buy and before you invest, you've got to go check out all this information, even get on to start playing around to the market research, see the power of this, what it can do, and to learn more, make sure you check out the podcast. www.tractiq.com