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Many entrepreneurs — especially parenting coaches, relationship coaches, and heart-led service providers — struggle with identifying their true target audience. Sometimes the person who benefits from the transformation isn’t the one who pays for it. And when your messaging is off, your growth slows down. In this Lunchtime Live, we sit down with Dumelo Liane, Parenting and Teen Coach, to unpack how she discovered that her real audience wasn’t exactly who she originally thought, and how that shift helped her grow successful teen group coaching programmes and create deeper impact for families. In this session, we discuss: How to identify your true ideal client The difference between the buyer and the beneficiary Why your marketing message may not be converting How to position your coaching business for clarity and growth Scaling group coaching in parenting and teen development If you are a coach, consultant, parenting expert, or service-based entrepreneur struggling to attract the right clients, this conversation will help you gain clarity and confidence in your positioning. Join us live at 1 pm and stay for the Q&A.