Creative Teams, Diversity, and the Power of UGC скачать в хорошем качестве

Creative Teams, Diversity, and the Power of UGC

Search no longer works the way it used to. Discovery is shifting. Decision-making is shifting. And growth strategies have to keep up. In this event, I’m sitting down with Erik Wikander, a leader focused on how AI is reshaping search and commerce. Erik is the co-founder of Wilgot, where he helps brands stay visible and trusted as search moves toward AI-driven systems across platforms and markets. He previously led growth and product at Lendify, a fintech scaleup acquired by Lunar, and served as Country Director Nordics for eDreams ODIGEO. This conversation will focus on three areas shaping the future of growth: 1. AI Search 2. Agentic Commerce 3. The changing role of search We’ll break down what happens when discovery moves beyond keywords and rankings, how AI agents influence purchasing decisions, and what this shift means for brands that rely on search as a growth channel. This isn’t about tactics for today’s algorithms. It’s about understanding how search is evolving and how to adapt before growth strategies fall behind. If search plays a role in how your business gets discovered or scaled, this conversation will help you think more clearly about what’s coming next.