Mercedes-AMG Petronas F1 Team | 2023 Launch | Behind The Scenes скачать в хорошем качестве

Mercedes-AMG Petronas F1 Team | 2023 Launch | Behind The Scenes

Join the Genesis Media Productions team and me, behind the scenes, for the 2023 Mercedes-AMG Petronas F1 Team W14 car launch. Having produced the car launches for the Mercedes-AMG Petronas Formula One Team since 2021, we wanted to take a new approach for 2023, focusing more on the team ethic and production values of the show itself. The key messaging around the W14 Launch was focused on what it means to be part of the Mercedes-AMG team. Featuring Lewis Hamilton, George Russell, Mick Schumacher and Toto Wolff, we were able to deliver a slick launch for the third year in succession. We worked collaboratively with Mercedes to ensure that their key message was embedded into every element of the launch. We created a special preview for the viewers leading up to the stream, enabling the audience to feel part of the team by giving them a ‘behind the scenes’ preview before the show started, and successfully created a buzz online. We then transitioned into a relaxed conversation before the eagerly anticipated car reveal. Connect with Jan Genesis Online: Follow Jan Genesis on INSTAGRAM:   / thejangenesis   Follow Jan Genesis on X:   / thejangenesis   Connect with Jan Genesis on:   / jan-genesis-02044212   About Jan Genesis: Jan Genesis is a BAFTA-nominated, International Multi-Camera Director, having directed some of the biggest names in sport and entertainment, including Usher, Stormzy, Dave Chappelle, Lewis Hamilton, Paco Rabanne and the Mercedes-AMG Petronas Formula 1 Team. Jan is also the Founder of Genesis Media Productions. About Mercedes-AMG Petronas Formula One Team: Mercedes-AMG PETRONAS Formula One Team is the works team of Mercedes-AMG, competing at the pinnacle of motorsport. F1 is a sport like no other. Combining elite teamwork, cutting-edge technologies and innovation, high-performance management and exceptional driving skill. #F1 #MercedesAMGF1 #behindthescenes