Building Brands with Type | BITS11 скачать в хорошем качестве

Building Brands with Type | BITS11

Custom typography has become one of the most important aspects of any brand identity, with many companies commissioning original typefaces and logos for their redesigns. In this talk MCKL owner Jeremy Mickel will share his methodology of designing typography for iconic brands. The primary rule for any branding project is to focus on the story of the company: what is their origin, what do they stand for, what makes their product unique? . Strategic and and effective creative solutions are made by building references through historical sources that reinforce the brand story, staying nimble and humble through the ups and down of the design process, and always prioritizing the relationships with collaborators. And a little bit of luck helps, too. Through case studies for prominent rebrands, Mickel will show how to leverage a brand story and use it to justify creative decisions and make work that gets approved, gets implemented, and get attention. . BITS, or Brand Identity and Typography Symposium, is an academic symposium. Participants come together at this event to explore, discuss, exchange ideas, and share insights into a variety of subjects, from design trends to corporate breakthroughs—related to branding and typography through conferences, group conversations, and workshops. __________ BITS ● Facebook:   / bitsmmx   ● Instagram:   / bitscon   ● Website: https://conference.cadsondemak.com . Cadson Demak ● Facebook:   / cadsondemak   ● Instagram:   / cadsondemak   ● TikTok:   / cadsondemak   ● Website: https://www.cadsondemak.com . #BITS11 #BITS #BrandIdentityAndTypographySymposium