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Schedule your free walkthrough here → https://calendly.com/fraxn-pb/fraxn-3... Every Q1, service business owners start asking the same money questions. Where did the money go? Why doesn’t the bank balance match the profit? And are these numbers even accurate? In this episode, we walk through real financial questions we hear from pest control, HVAC, plumbing, lawn care, and other service business owners early in the year. We break down what those numbers actually mean—from gross profit and cost of service to why paying down a loan doesn’t show up as an expense on your P&L. FRAXN helps commercial and residential service businesses get clear answers by handling the bookkeeping, connecting the entire tech stack, and building clean financial reporting with simple KPI dashboards. Instead of chasing numbers across different systems, owners get one source of truth every month. If you want bookkeeping plus financial reporting that actually answers these questions, schedule your free walkthrough here → https://calendly.com/fraxn-pb/fraxn-3... 00:00 Why owners feel uncertain about their financial numbers 00:48 Personal vs business expenses (commingling problem) 02:10 Cost of service vs operating expenses explained 03:35 Why loan payments aren’t P&L expenses 04:11 Why bank balance doesn’t show real profitability 06:07 Why most owners rely on KPI dashboards 07:14 Cleaning up mixed personal and business expenses 08:26 Reimbursements for personal cards used for business 09:25 Owner loans vs owner contributions to the business Disclaimer: Certain names and details may be altered or anonymized for privacy and demonstration purposes. All client stories and results are authentic. #ServiceBusiness #PestControl #HVAC #Plumbing #LawnCare #LaborCosts #Profitability #FRAXN #Bookkeeping #FinancialClarity #BusinessGrowth #SmallBusiness #RouteBasedBusiness #FinanceTips #BusinessOwner #Benchmarking #FinancialDashboard