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Favorite Winter Dessert

[Anchor Lead] Steamed buns with red bean paste filling are a popular winter snack in Korea. This favorite pastry is evolving to include a wider variety of tastes and shapes. Take a look. [Pkg] This factory producing steamed buns with red bean paste filling called 'Hoppang' or 'jjinppang' is super busy these days. [Soundbite] Kim Bin-ho(Section Chief at Steamed Bun Factory) : "We produce an average 1.5 Mn buns a day. The factory runs 24/7." Filling goes into the dough. After fermentation, the bread is cooked in a steamer. Then it's wrapped and delivered to convenience stores nationwide. The Hoppang have evolved over the years. Now they fancy various colors and shapes. A milk Hoppang is filled with snow white milk cream. This yellowish Hoppang has curry as its filling. What's called a seed Hoppang is filled with sweet honey-covered seeds. This bread that resembles a cartoon character presents a dilemma to the eater, where to bite first. This fried egg-shaped Hoppang is also popular as it provides two flavors in one bun. [Soundbite] Kim Si-jae(Convenience Store Marketing Official) : "We are trying to boost the popularity of the Hoppang by introducing increased varieties in the filling and shapes." This town is famous for its steamed buns, in particular the 'Jjinppang' type which is regarded the predecessor of the 'Hoppang' variety we know today. [Soundbite] "I come all the way from Yeoju, Gyeonggi-do Province to buy this bread." This time of the year, 5,000 to as many as 10-thousand Jjinppangs are sold a day. The red bean or adzuki bean to be exact is the key to the tasty jjinppang here. Producers only use domestic adzuki beans harvested in Hoengseong, Gangwondo Province which are boiled for 3 hours to make the filling. A generous portion of the filling goes into the dough made with flour, egg white, yeast and sugar. Before steaming the buns, they are carried over to a warm room with ondol floor heating system. [Soundbite] Kim Seong-sun(Runs Jjinppang Store)