The Proposal Writing Success Formula: The 3Cs — Clear, Concise, and Compelling скачать в хорошем качестве

The Proposal Writing Success Formula: The 3Cs — Clear, Concise, and Compelling

Most proposals aim to inform. The best ones persuade. In this webinar, Olivia Bahrami, Founder of The RFP House, introduces the Proposal Writing Success Formula: The 3Cs — Clear, Concise, and Compelling. Designed for anyone involved in the bid writing process, this session will explore how small shifts in clarity, structure, and storytelling can make a big difference to how your proposals are read and scored. Olivia will share practical techniques to help you communicate value effectively, reduce evaluator fatigue, and build proposals that resonate with decision-makers. Drawing on 15 years of proposal management experience, she’ll unpack what makes writing truly persuasive transforming technical detail into stories that connect and convert. Key takeaways: 1. Clarity Drives Confidence Participants will learn how to structure proposals so that evaluators immediately understand the value proposition. Clear language and logical flow reduce confusion and build trust, making it easier for decision-makers to say yes. 2. Brevity Wins Attention You’ll show how to eliminate fluff and focus on what matters most. Concise proposals respect the reader’s time, highlight key differentiators, and ensure critical points don’t get lost in unnecessary detail. 3. Compelling Narratives Convert The masterclass will teach how to transform technical details into persuasive stories that resonate with evaluators. A compelling proposal connects the client’s needs to your solution in a way that feels urgent and irresistible.The bid management masterclass is FREE! Altura hosts this monthly event to tackle the biggest challenges faced by bid teams across Europe. About Altura: Altura is the #1 full-cycle bid management system, helping teams manage, create, and optimize proposals to win more complex deals. 🔗 Learn more about Altura: www.altura.io Found this useful? Give the video a like! Have questions? Drop them in the comments – we’d love to discuss! Subscribe for more bid management insights.