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In this episode of Greenway Audio Magazine, Tim Pickett and B.E. Dunn sit down with George Jage — co-founder of MJ Unpacked and Jage Media — to talk about the return of MJ Unpacked to St. Louis in 2025. George shares insights on why Union Station is one of the most unique venues, how MJ Unpacked’s curated programming sets it apart, and what attendees can expect this year. The conversation dives into Missouri’s evolving cannabis market, the role of budtenders, and MJ Unpacked’s “no assholes” policy that has helped shape a culture of respect. George also opens up about his new Hemp Beverage Expo, cannabis price pressures, regulation challenges, and the optimism driving cannabis and hemp forward. It’s an unfiltered conversation on events, innovation, and building community in cannabis. 00:00 – Intro & Welcome George Jage 00:15 – MJ Unpacked returns to St. Louis (Sept 3–5, 2025) 02:35 – Venue magic: Union Station, light shows, history 03:49 – Last year’s timing, politics, and unique challenges 04:45 – Curating topics & rejecting pay-to-play stages 06:54 – The “No Assholes Policy” and event culture 09:15 – Missouri leaders speaking at MJ Unpacked 2025 11:36 – Representing new and underrepresented voices 13:22 – Parenting, kids, and life outside cannabis 16:25 – No-assholes policy meets “blood splatter analysis” joke 17:28 – What deals actually get done at MJ Unpacked 21:09 – Cannabis pricing pressures & market realities 22:30 – Live Rocker Roki at the afterparty 23:50 – Budtender passes, Brand Slam, and new features 26:21 – VIP gift boxes, Blue Sage partnership & activations 28:19 – Why MJ Unpacked isn’t doing a cannabis cup this year 32:47 – Cannabis cup challenges, quality vs popularity contests 33:33 – Future events: Atlantic City 2026, Kansas City 2026 35:36 – Hemp Beverage Expo: optimism vs regulation 44:30 – Testing, regulation, and protecting the industry’s reputation 48:14 – Safety, bad dosing stories, and hemp product risks 50:10 – Advocacy, grit, and carrying the cannabis banner 51:03 – George’s playlist: Weezer, Sublime & Blink-182 51:43 – Wrap-up & thanks