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Why do some business strategies soar like a jet while others crash like a paper plane? The secret isn't just luck—it's the architecture of your research and how you manage data. In this video, we dive deep into "Business Research Methods" and the technical backbone of Decision Support Systems (DSS). We move beyond basic theory to look at the actual diagram of how a DSS is built, from Data Warehouses to the User Dashboard. 🔥 What we cover in this video: Strategy vs. Guesswork: The danger of operating without evidence. The Role of Business Research: How Market Analysis, Consumer Insights, and Innovation Drivers feed into Strategic Planning. Info Systems vs. Knowledge Management: Understanding the difference between simply storing data and creating organizational learning. DSS Architecture Deep Dive: A breakdown of the 3 key subsystems: Data Management, Model Management, and the User Interface. Data Inputs: Integrating Sales Input, Vendors, Internal Records, and Behavioral Tracking into your system. ⏳ Timestamps: 00:00 Intro: The Paper Plane vs. The Jet (Metaphor) 01:20 The 4 Pillars of Business Research 03:45 Information Systems vs. Knowledge Management 06:10 What Goes Into a DSS? (6 Key Inputs) 09:30 DSS Architecture Explained (The 3 Subsystems) 12:45 Data Collection Tech: Cloud, Scanners & Satellites 14:00 Conclusion #BusinessResearch #DSS #DataArchitecture #StrategicPlanning #KnowledgeManagement