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Integration doesn’t create value on its own — people do. In this episode of The Mid-Market Edge, Kevin Bonfield sits down with Jeff Helfgott, CEO of Boardroom Salon for Men, to explore what it really takes to scale through acquisition in multi-unit and franchise businesses. Jeff has led more than a dozen M&A transactions across wellness, fitness, and aesthetics — driving over $1 billion in aggregate exit value. His insight: integration is a people process before it’s a systems process. In This Episode, You’ll Learn: Why integration must run in parallel with the deal How to decide what to centralize vs. what to keep local Why communication and trust drive post-close momentum The reality of the integration “J-curve” Why you must underwrite deal cost + integration cost If you’re building through acquisition, this episode offers a practical, operator-led framework for protecting value and scaling effectively.