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On this episode of the Sales Game Changers Podcast, president of the Institute for Effective Professional Selling Fred Diamond speaks with Dennis Lucey, a veteran public sector sales leader with nearly 60 years of experience selling into the federal government. Dennis shares the story behind Akima, an Alaska Native Corporation owned by thousands of Alaska Native shareholders, and explains how the company has grown into one of the top government contractors in the United States. From cybersecurity and cloud to AI, data analytics, construction, and even jet engine repair for the Air Force, Akima plays a critical role supporting agencies across the federal government. More importantly, Dennis provides hard-earned insights for sales professionals who want to succeed in the complex federal marketplace. In this conversation, you’ll learn: • Why federal sales cycles can take 25 to 50 months and why patience is critical • How successful business development professionals build relationships inside government agencies • What federal leaders actually expect from sales professionals • Why researching the agency and understanding the mission is essential before every meeting • The networking strategies that help sellers build influence in the public sector ecosystem • Why the government marketplace remains one of the most stable and profitable arenas for technology and services sales Dennis also shares the mindset that has kept him energized after decades in the industry: focus on helping customers solve real problems and build genuine relationships. His final advice for sellers is simple but powerful: Understand the agency, identify the people responsible for solving the problem, and bring them a meaningful solution. If you sell into the federal government—or are considering building a career in public sector sales—this episode is packed with insights from someone who has seen the industry evolve for nearly six decades.