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Why Should You BUY a Business

This video answers one big question: Why should you buy a business instead of starting one from scratch? I break it down clearly and practically, running through the exact investment thesis I used before buying my first micro-startup. Drawing from my experience moving from running an agency to building a six-figure holding company with multiple acquisitions. In this video, I cover the fundamentals of buying a business and help you understand if this path is right for you. You’ll learn who should consider buying a business, how much capital you actually need, and the key differences between buying and building. Here is what we get into in the video: 1. The Investment Thesis: Stocks vs. Owning a Business • The Math: I break down a specific experiment comparing investing $10k in the stock market versus buying a business. • Compounding: Why I believe true wealth is created through ownership and compounding, rather than just earning a salary. • The Outcome: How buying a profitable business can potentially offer higher returns and asset value retention compared to traditional investing over a 5-year period. 2. Who Is This Actually For? • The Profile: This is for anyone interested in innovation and ownership, but specifically for those with the skills (marketing/tech), resources, and motivation to execute. • The "Add-On" Strategy: Why business owners should buy other businesses to create synergies with their existing products (e.g., a photography SaaS buying a photography app). • Capital Requirements: Why I believe $10k–$15k is a great sweet spot for a first acquisition, though it is possible to start with less. 3. Buy vs. Build: When to Choose Which • The "Zero to One" Problem: How buying allows you to skip the high-failure "ideation phase" and drop in when a business already has traction. • When NOT to Buy: The specific scenarios where building is better, such as when technology is changing rapidly (1-3 year cycles), you need to raise VC funding, or you have a highly specific vision you can't find in the market. 4. How to Find & Evaluate a "Good Project" • Where to Look: A list of marketplaces I use, including Acquire.com, Flippa, and community-based sourcing. • The Criteria: My checklist for a good acquisition—solving a niche problem, profitability, positive user feedback, and a simple business model. • The "Fixer-Upper" Strategy: Why I look for "bad businesses" with high potential—specifically those with great products but terrible websites or zero marketing. 5. Post-Acquisition: How We Grow • Growth Levers: The specific strategies I use to scale, including SEO, influencer marketing campaigns, and short-form video content. • Operations: How to handle technical debt without being a coder by outsourcing and using automation tools like Zapier. Timestamps: 00:00 – Intro 00:30 – Personal Background & First Business 02:30 – Why the Agency Model Didn’t Work 06:10 – Discovering Acquire.com 09:00 – First Micro Acquisition Breakdown 14:30 – Building a Portfolio of Small Businesses 18:50 – Skills, Resources & Execution Mindset 22:30 – How Much Money You Need to Start 30:10 – Side Income vs Full Ownership 33:40 – Buy vs Build: Key Differences 41:20 – Final Thoughts & What’s Next END Dev Shah - Founder of Pocket Fund LinkedIn:   / devlikesbizness   Instagram:   / devlikesbizness   Twitter: https://x.com/devlikesbizness Website (Pocket Fund): https://www.pocket-fund.com/