Melissa Clayton on Hope, Focus, and the Long Game of Tiny Tags скачать в хорошем качестве

Melissa Clayton on Hope, Focus, and the Long Game of Tiny Tags

If you’re new here—welcome. If you’re back—welcome home. Today I get to brag on a friend: Melissa Clayton, the heart behind Tiny Tags. What started as hand-stamped gifts for friends became a beloved brand worn by moms (and a duchess), carried in Target stores across the country, and—be still my brand-nerd heart—featured on Oprah’s Favorite Things 2025. This isn’t a “we raised a giant round and blitz-scaled” story. It’s the slow, steady kind: 15+ years of bootstrapping, telling better stories, and choosing focus…over and over again. Melissa and I talk about: How she niched Tiny Tags to speak directly to motherhood & “the village” Saying no (even to good ideas) to protect the brand’s core The Target journey and what changes when your product hits 1,600+ stores Currently What came before the Oprah moment (and the Meghan Markle Moment!) Compassionate real talk for new moms: less comparison, more community I left this conversation inspired by the patience it takes to build something meaningful—and the warmth Melissa brings to every decision. Listen now for the inspiration you need. • IG: @tinytags www.tinytags.com to learn about the brand, their new Sport and Key collections - for holiday inspiration and shopping and amazing stories!