TheGrill 2016: Can Data Drive Storytelling? Van Toffler and Charlie Corwin Weigh In скачать в хорошем качестве

TheGrill 2016: Can Data Drive Storytelling? Van Toffler and Charlie Corwin Weigh In

Data-driven journalism has gotten a lot of attention of late thanks to the prognostication prowess of predictors like Nate Silver. But thanks to Netflix, the concept of data driving what you watch has achieved true en vogue status. “Big data can help you, like a GPS system, triangulate the location, but it can’t help you decide what to build there,” Endemol Shine North America co-CEO Charlie Corwin said at a panel on the relationship between data and storytelling on Tuesday at the 2016 edition of TheGrill, TheWrap’s annual entertainment and media conference at the Montage Beverly Hills.” Obviously it would be nice if data told me what would be a hit,” he added. Van Toffler, former head of MTV Networks’ music and Logo group and current CEO of digital video shop Gunpowder & Sky, had a more specific request: “I’d like to see data that told Netflix a show about lesbians in prison would be a hit.” Subscribe to TheWrap's YouTube: http://bit.ly/TheWrapYTSub Subscribe to Our Newsletter: http://bit.ly/TheWrapNewsletter Twitter: http://bit.ly/TheWrapTwFollow Instagram: http://bit.ly/TheWrapIG Find us at www.TheWrap.com