The Hidden Politics of Renewable Energy Planning | Peter Elms скачать в хорошем качестве

The Hidden Politics of Renewable Energy Planning | Peter Elms

In this episode of CleanTalk, we're joined by Peter Elms, Co-Founder & Director of Alpaca Communications, the UK's leading communications agency for Net Zero infrastructure, to unpack the real mechanics behind winning planning consent for renewable energy projects. Peter explains why lobbying isn’t a dirty word, how behavioural science and loss aversion shape public opposition, and why “net zero” has become a politically toxic phrase in parts of the UK. We dig into how developers should think about stakeholders, why trust is the real bottleneck, and how authentic storytelling, done carefully, could de-risk projects rather than endanger reputations. This is a grounded, honest look at the intersection of politics, public opinion, and renewable energy development, and why better communication may be just as important as better technology. Enjoy! __________________ Connect with Peter Elms on Linkedin:   / peter-elms-89b82748   Join the CleanTalk community on Linkedin:   / 12991627   ____________________ CleanTalk is produced by Harmer Visuals, a film & media company specialising in brand & case study storytelling for organisations across the renewable energy and clean technology sector. To find out more about how we can help you, visit: https://www.harmervisuals.com Many thanks to... Recording space provider Our rental suppliers - O'RIORDAN | https://oriordan.io/ | Sunipa Pictures | https://www.sunipapictures.com/ ____________________ Chapters for today's episode: 00:00 - Intro 02:57 - Peter's Background 06:08 - Why Niching Helping The Business 08:56 - Co-Founder Dynamics 11:32 - What Role Comms Plays In Renewables Development 20:04 - How Politics Helps Or Hinders Energy Projects 25:35 - Social Media As A Comms Medium 29:28 - Strengths & Risks of Video Content 34:58 - Reflecting On Developers' Main Challenges 37:30 - Alpaca's 3-Phase Approach 41:58 - Quickfire Curiosity