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Communication Simplified

The Swiss technology brand and Oliviero Toscani have partnered to conceive a photographic exhibition which explores the notions of function and design, and reflects the young brand’s philosophy of pioneering solutions for simpler living by creating products that do one thing, but do it well. The photographs, by Rocco Toscani, depict homing pigeons: the dependable messengers once used by many countries as an important mode of communication. The mechanics of the bird - its eyes, ears and respiratory system - make it ideally suited to the key role it once played.