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#047

Today I've got Deepak Shukla back on the podcast for Part 2. Deepak runs an SEO agency called Pearl Lemon, and he is an expert in SEO. Today we are talking about online reputation management -- one new strategy that will grow your traffic. It's all about managing your online reviews and testimonials because this can have a major impact on how your blog or business shows up in search. You will be blown away by the tactics we discuss, so check it out now. Resources: Pearl Lemon MiloTree StartUp Podcast Moz Capterra Wordpress Plugin Marketplace Shopify App Store TrustPilot Secrets of a Six Figure Lead Gen Consultant Transcript: One New Strategy that Will Grow My Traffic with Deepak Shukla Jillian Leslie 0:03 Welcome to The Blogger Genius Podcast. Brought to you by MiloTree. Here's your host, Jillian Leslie. Deepak, welcome back to the show. Deepak Shukla 2:26 Hey, Jillian, how are you? Jillian Leslie 2:28 It is so great having you back on the podcast. And as I've shared with you, I got such great response from your first episode. If anybody hasn't listened to it... Deepak Shukla 2:39 Oh, thank God. Jillian Leslie 2:40 ...I'll link it in the show notes so you can hear part one. Deepak Shukla 2:45 Yeah, I had a lot of fun. And thank you. I'm really glad and happy to hear that. Thank you. To the listeners. Jillian Leslie 2:52 Yeah, you were so generous with what you shared. And since then, just to get everybody up to speed, we have decided that we're going to start working together for MiloTree. Yes. Amazing. Exactly. And the cool part about it is because there's one thing to sharing tips and strategies like on a podcast, just to be talking about it. And it's another thing to actually do it and see what happens. Blogger lessions in SEO Deepak Shukla 3:23 Yeah, completely agree. Completely agree. Completely agree. Jillian Leslie 3:27 So we had our kickoff call with David, my partner, my husband, and afterwards, we're like, "Oh, I wish we had recorded this." So next time, we do that, we'll record it and we'll release it so that people can hear us strategizing and talking about ways we can dig in with SEO, with marketing to grow MiloTree. Deepak Shukla 3:50 Completely agree. Jillian Leslie 3:52 I know. So it's really fun. And I don't know if anybody has ever listened to the podcast Startup. But the first season was exactly that. It was them trying to raise money and kind of what the journey was, and all the mistakes in the work. So hopefully, you'll get to see our mistakes in the works too, and be kind. Deepak Shukla 4:15 Exactly. Be kind. Jillian Leslie 4:17 Be kind. Deepak Shukla 4:18 I know. I'm happy to be a part of the journey and yeah, I'm excited. SEO Strategy: Online Reputation Management Jillian Leslie 4:24 Awesome. Okay. So today, what we're going to do was we were going to go deep in another SEO strategy. So offline, you and I talked about the topic of online reputation management. Deepak Shukla 4:40 It's how we do everything offline anyway, isn't it? I mean, online reputation management really simply is a fancy way of saying, "Well, what do you think about that, Jillian? What did you think of that movie, Jillian? Or have you shopped at H&M or Prime Mark or Walmart? What was it like?" It's literally that, but just online, the management of a reputation that a business has. So it's, yeah, let's get into it. There's a lot there. Jillian Leslie 5:11 Because when you said it, I was like, I don't even know what that means, or how it would relate to an online entrepreneur or a blogger or somebody like that. So would you kind of start there? Like, what is the benefit? What is online reputation management? Deepak Shukla 5:24 Yeah, absolutely. So really, simply, let's start from a couple of ways. So from the kind of common sense perspective, right? When you're about to make a purchasing decision, it's very typical to be part of your kind of initial filter: "Does this business or does this individual or does this product or does this service or does this restaurant, whatever it may be, have good reviews?" What do people think about it? It's something that's a big pot certainly of our landscape is consumers. Before you go to the cinema, you're looking at IMDb, or Rotten Tomatoes, or Metacritic or something. Before you buy something from Amazon, your look to see if they're a trusted seller, same thing on eBay. And the dividing line between that being different from B2B and B2C is ever blurring. And that's why there's probably been this huge rise, many listeners probably, or some businesses have noticed that you just start as I call it, seeing stars and stripes in search a lot more with featured snippets, and just basically seeing stars when you Google a company name, and that's, everybody, what I want you to have. So when people are deciding or people...