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In this episode of Branching Out, host Justin Rademacher sits down with Cameron Kuklick from SENNEBOGEN to talk about how mechanization is changing the tree service industry. Cameron shares his journey from working in the field to becoming a SENNEBOGEN product specialist, including hands-on experience doing tree work internationally in places like New Zealand and Nepal. Together, they break down what real mechanization looks like, why it’s not about replacing crews but augmenting them, and how machines like the SENNEBOGEN 718 help tree companies improve safety, efficiency, and profitability. This episode covers: • Why mechanization isn’t optional anymore • How the SENNEBOGEN 718 works on residential and commercial jobs • Safety culture differences between the U.S. and other countries • Cost, transport, and operator support realities • How smaller tree companies can access high-end equipment • The future of professional tree care If you’re running a tree service business and dealing with crew burnout, labor shortages, or production bottlenecks, this conversation will shift how you think about growth. 👉 Learn more about SENNEBOGEN tree care handlers: https://www.sennebogen.com/en/product... 👉 Want help building a real growth strategy for your tree company? Schedule a strategy session here: https://arboristmarketingpros.com/sch...