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🎉 Get started with Notion, sign up for free or unlock AI for $10 per month: https://ntn.so/JayClouse2 Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion. In this episode, you'll learn: •How to design the perfect viewer experience •How to think about browse views versus •Search the pros and cons of relying on outside platforms for success •And what every person starting a tutorial channel needs to do 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Free course: https://creatorscience.com/course 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Abandoning a 2 Million Sub Channel 01:17 - Thomas’s New YouTube Strategy 04:10 - Why Start a New Channel? 05:35 - Browse Views vs Search Views 08:09 - When Serving the Audience is Bad for Retention 10:11 - Our Lovely Sponsor :) 12:01 - Evaluating Platform Risk 16:14 - Permanence on YouTube 18:40 - How to Decide What Videos to Make 19:48 - How Important is Production Value 24:32 - Advice for New Tutorial Creators 30:07 - Does First Mover Advantage Matter? *** CONNECT WITH THOMAS 🌐 Website: https://thomasjfrank.com/ 🐦 Twitter: / tomfrankly 📸 Instagram: / tomfrankly 📹 YouTube: / @thomasfrankexplains *** CONNECT WITH ME 🐦 Twitter: / jayclouse 📸 Instagram: / jayclouse 🎵 TikTok: / jayclouse 💼 LinkedIn: / jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/re... 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/ep... https://podcast.creatorscience.com/pl... 💼 SPONSORS https://podcast.creatorscience.com/sp... 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: / conorconaboy Thumbnail Artist // Jonathan Sippel: / thumbnailgrail Creator Science is part of the HubSpot Podcast Network.