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In this episode of Home Story with Veronica, we dive into one of the most overlooked—but most expensive—areas of real estate: property management and rental strategy. I’m joined by Michelle de Carvalho, Director of Operations and real estate strategist, to break down what truly separates profitable rental properties from ones that quietly drain your time, money, and patience. Whether you’re a first-time landlord, a seasoned investor, or a homeowner thinking about renting instead of selling, this episode delivers real-world guidance you can actually use. We start with a critical decision many owners underestimate: how to choose the right property manager. Michelle explains the biggest mistakes landlords make, what a great manager really handles behind the scenes, and how the wrong choice can lead to legal issues, tenant problems, and lost income. From there, we tackle one of the most Googled questions in real estate: How much rent should you charge? No guessing, no online “vibes-based” calculators—just practical insight into pricing rentals correctly, understanding seasonality, and knowing when a property is overpriced or leaving money on the table. We also get into tenant screening, where profit and peace of mind truly begin. Michelle breaks down red flags, legal screening practices, and how one wrong tenant decision can cost thousands. Finally, we close with maintenance, repairs, and ROI—what landlords should budget for, what issues turn expensive when ignored, and how smart maintenance decisions protect both cash flow and long-term value.