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When we visit a museum, we think we move freely. But exhibitions are carefully designed to guide us — this is called the visitor journey. In this video, I explain what visitor journey means in museums and how exhibitions guide visitors through space, narrative, and emotional experience — from arrival to exit. Topics include arrival and orientation, exploration, emotional peaks, and exit design, with references to exhibition design and visitor experience theory. This video is especially useful for museum studies students, exhibition designers, curators, and anyone interested in visitor-centered museum design. 00:26 What Is a Visitor Journey? 00:41 Why Visitor Journey Matters 01:24 Arrival & First Impressions 01:40 Entry and Orientation 02:04 Exploration 02:28 Emotional Peak 02:46 Exit and Reflection #visitorexperience #visitorjourney #museum #exhibitiondesign #experiencedesign #museology #curatorialpractice