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In this transparent and insightful episode, Terri is joined by Lisa Lickstein, Co-Owner of Lickstein Plastic Surgery with Dr. David Lickstein and Christina Naugle. Listen as Lisa opens up about the real challenges aesthetic practices face as they grow — especially when rapid success exposes operational blind spots. She shares: How a failed acquisition deal became a turning point. Why the non-surgical side of their practice needed TRC’s expertise. The tension between managing day-to-day operations and planning for scale. And ultimately, why she chose to work with Terri Ross Consulting to course-correct and accelerate growth. Lisa and Terri dive into the mindset shift that must happen when a practice is struggling or outgrows its existing systems — and how expert consulting gave her the tools, clarity, and partnership she needed to align both sides of the business for future success. 💡 Key Takeaways: Success Without Strategy Creates Stagnation: Even top-tier practices with strong culture and revenue can stall if they’re not built for scale. Lisa shares how, despite earning just over 8 figures annually, her practice had room to grow — and needed expert guidance to help her achieve this Leadership Doesn’t Mean Doing It Alone: Lisa reveals the decision to seek outside help wasn’t a weakness, but a strategic strength. Working with TRC signaled to her team, partners, and potential buyers that she was serious about intentional growth. Realized 300% ROI from TRC on EBITDA Growth, Realigned Teams, and a Profitable Exit: Through TRC’s Business Evaluation and ongoing consulting, The Medical Spa team at Lickstein Plastic Surgery saw EBITDA increase by $300,000 – a massive 300% return on their investment with TRC — while realigning internal teams, improving treatment planning, and setting the foundation for a major acquisition. Collaboration, Not Replacement: Lisa applauds TRC’s collaborative approach — working seamlessly with existing consultants and ensuring every partner brought their best to the table. The Emotional Side of Business: Describing the consulting experience as “business therapy,” Lisa shares how TRC helped restore balance between the surgical and non-surgical sides of the practice — keeping both teams valued and aligned. ____ Stay Connected with Terri Ross If you’re committed to elevating your aesthetic practice with proven business systems, data-driven strategies, and expert leadership insights, you’re in the right place. 🔗 Explore More Resources • Website: https://terrirossconsulting.com • Free Resources & Tools: https://terrirossconsulting.com/shop/ • Book a Discovery Call: https://terrirossconsulting.com/contact • Blog & Insights: https://terrirossconsulting.com/blog 📲 Follow Terri Ross • Instagram: / terrirossconsulting • LinkedIn: / terriross 🎙️ About In Touch With Terri Each episode brings real-world strategies, leadership lessons, and growth frameworks designed for aesthetic practice owners, providers, and executives—and trusted by top practices worldwide. If you found value in this episode, don’t forget to like, subscribe, and share it with your team.