When Creativity Kills Innovation: Finding the Puny Ideas that Work | David Owens | TEDxNashville скачать в хорошем качестве

When Creativity Kills Innovation: Finding the Puny Ideas that Work | David Owens | TEDxNashville

In search of big disruptive ideas it is easy to overlook the simple ideas that work. How can we reliably find ideas that satisfy an innovation need, while also being more effective, easier to implement, and more likely to be adopted? Professor Owens serves on the faculty at Vanderbilt University’s Owen Graduate School of Management in the area of management, where he also directs the Executive Development Institute. Specializing in innovation and new product development, he is known as a dynamic speaker and is the recipient of numerous teaching awards. He provides consulting services for a wide range of clients around the world, and his work has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on NPR’s Marketplace. Owens has consulted for NASA, The Smithsonian, Nissan LEAF, Gibson Music, American Conservatory Theater, Alcatel, Tetra Pak, Tennessee Valley Authority, Cisco, LEGO, The Henry Ford Museum and many other organizations. He has done product design work for well-known firms including Daimler Benz, Apple Computer, Dell Computer, Coleman Camping, Corning World Kitchen, Steelcase and IDEO Product Development. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx