Designing a Winning Employer Brand in Architecture | How Top Firms Attract AEC Talent скачать в хорошем качестве

Designing a Winning Employer Brand in Architecture | How Top Firms Attract AEC Talent

How do leading architecture and design firms attract, engage, and retain top talent in an increasingly competitive market? In this webinar, Angelina Pinova (Head of Marketing at AECO Space) shares practical insights, real-world case studies, and actionable strategies for building a strong employer brand in architecture and design. Hosted by ArcVision, this session explores how employer branding goes far beyond job ads — and how culture, leadership, employee experience, and storytelling shape how candidates perceive your firm. 🧠 What you’ll learn in this webinar: • What employer branding really means in architecture & design • Why employer brand exists — whether you manage it or not • The Employer Branding Strategy Funnel (awareness → candidate experience → employee experience) • How top firms like Gensler, HOK, Perkins&Will, BIG, and Zaha Hadid Architects position themselves as employers • How to define and communicate a strong Employee Value Proposition (EVP) • Why employee stories and testimonials are your most powerful branding asset • The role of leadership, culture, work-life balance, and office design in talent retention • Common employer branding mistakes architectural firms make • How digital platforms can support recruitment and employer visibility 🏗️ Who this webinar is for: • Architecture & design firm owners • HR managers & recruiters • Marketing professionals in AEC • Team leaders building long-term talent strategies 🌍 About AECO Space AECO Space www.aecospace.com is a global platform connecting architecture, engineering, and construction professionals with companies, projects, jobs, and learning opportunities. The platform helps firms showcase their employer brand, culture, and values — and connect with the right talent worldwide.