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Non-player character

People go to work 5 days a week, come home to have dinner, and watch TV in the evening. Before bed, they get absorbed in their phones, rush to get ready in the morning, go to work, and do it all over again. And again. And again. Over and over. The world strives to make everything more comfortable, effective and fast. And mediated. And the mediator is technology. We live in a game-like reality. In the digital age, the era of design, the boom of UX/UI, where one of the main tasks of business is the creation and exploration of the user journey. It is an illusion that the internet and digital technologies give you freedom. The user exists there according to permitted scripts. Thus, they adopt these patterns into their life in exchange for comfort. Comfort in exchange for themselves. Starring: Sergei Kolomoets, Valeria Mokhova Colorist: Denis Korovnikov Sound design: Vera Burtseva