Interview | David Wilkie, Industrial Design Director, CNH Industrial скачать в хорошем качестве

Interview | David Wilkie, Industrial Design Director, CNH Industrial

Design is a key element of any automotive or industrial product that comes with a certain functionality, and while it is extremely important to have good styling as well as aesthetic appeal in case of passenger vehicles, the off-highway segment that comprises agricultural and construction-equipment machinery relies more on function than form. In this freewheeling conversation, David Wilkie tells Mayank Dhingra, Assistant Editor, Autocar Professional about the evolution of industrial design, and how collaborative approach between engineering and design teams can ensure practical designs, which are cost effective and score well on manufacturability as well. 0:00 - Introduction 0:08 - Importance of design in off-highway segment 2:32 - CNH Industrial's design philosophy 4:04 - Cost-effective designs and design process 7:10 - India and CNH Industrial design