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In this episode of Pay the Creators, Abe sits down with YoungKio, the producer behind Lil Nas X’s ‘Old Town Road,’ one of the most streamed songs in history! YoungKio reflects on his early online success, and how his beats took off thanks to a viral meme that launched the track to global fame, forever changing the music industry. YoungKio opens up about navigating sudden fame, protecting his ownership and work, and offers advice to aspiring producers on mastering their craft and staying grounded. Tune in to hear how he shaped a generation of producers! GET YOUNGKIO BEATS: https://bit.ly/4goqdnd FOLLOW YOUNGKIO ON SOCIAL: YoungKio’s YouTube: https://bit.ly/4d23nPi YoungKio’s Instagram: https://bit.ly/3MFhSOj FOLLOW ABE BATSHON (CEO OF BEATSTARS) ON SOCIAL: Abe's Instagram: https://bit.ly/3GQBTPT Abe's BeatStars Page: https://bit.ly/3QreEPG UPLOAD YOUR BEATS TODAY: BeatStars Website: https://bit.ly/3Wd1Z4l BeatStars Instagram: https://bit.ly/3CBCeDI Timestamps 0:00 Intro 0:12 Theme song 2:50 Background 7:21 Sports and music 9:50 Music industry in Amsterdam 12:30 First steps into music production 16:23 Plan B 18:35 Early success 23:12 Old Town Road success 31:00 Managing stardom and music industry 34:30 Protecting ownership 39:25 Telling the producer’s story 42:25 Pusha T & Arby’s 44:40 Sound evolution 46:56 Going back to the online business 49:37 Advice for upcoming producers 54:30 Beat breakdown (Cobra) 56:32 Beat breakdown (Immortal) 57:48 Beat breakdown (Her) 1:01:13 Developing artists 1:02:40 Industry negatives 1:08:47 Outro