Andromeda + GEM: Stop Chasing CPA and Start Steering Spend скачать в хорошем качестве

Andromeda + GEM: Stop Chasing CPA and Start Steering Spend

👉 Get Creative Diversification for Meta Andromeda: https://www.tiereleven.com/cd This clip explains how Meta’s Andromeda and GEM changes the job of a media buyer. The goal is no longer “what converted this week” or “what’s the CPA right now.” The goal is to understand what the audience is signaling they like, then intentionally steer spend toward the products and themes that match the company’s business goals. They walk through a practical workflow inside an ad account: remove conversion metrics, sort by spend, and look for patterns across the ads getting the most delivery. Because spend concentration dictates what most people see, it effectively dictates where the company’s future revenue comes from. The example shows how a small shift in spend allocation can tank or revive total business performance across channels, then how to use a 7-day view to identify winning creative themes. In the case study, the “Chameleon” design dominates engagement and spend, with Chameleon Coffee outperforming, leading to a clear next step: produce more Chameleon Coffee ads. 📌 Chapter Markers: 0:00 Andromeda and GEM Mindset Shift 0:20 Why CPA Thinking Breaks Now 1:50 Stop Pausing “Underperformers” 3:23 Go Back to Basics on Your Website 4:47 Why Spend Is the Real Lever 5:10 Start Analysis From Active Ads 6:03 Close Your Eyes Spend Reality Check 7:35 Spend Dictates the Company’s Future 9:52 Feeder Strategy Mistake That Tanked Volume 11:25 Why In-Platform Metrics Mislead 12:28 Spend Reallocation Turns Everything Green 13:45 Remove Results and Cost Per Result 16:29 Sort by Spend to See What Meta Likes 17:52 Why 7 Days Is the Best Window 18:51 Find Themes in Top-Spend Ads 20:30 Spend Concentration Math 21:34 Isolate the Chameleon Theme 22:17 Hook Rate and CTR Check 23:46 Coffee vs Water Bottle Split 24:49 The Decision: Make More Chameleon Coffee 📺 Subscribe to The Ad Lab and watch us live every Friday at 2:30 PM EST