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It's all about the grey is back for season 2 and our first guest for 2025 is Ben De Jonge, a notable marketer and networker in Perth's business community and the founder of Dapth. The discussion delves into the importance of effective communication, both internal and external, in business. Ben talks about the need for client-centric communication and the pitfalls of self-focused messaging. They also touch on the power of LinkedIn for professional networking, the evolution of digital ecosystems, the balance between digital and in-person interactions and what the future of marketing looks like for businesses. Connect with Ben De Jonge on LinkedIn Dapth website - https://dapth.com If you enjoyed the podcast, please subscribe, share, follow and review! Follow the podcast TikTok - @itsallaboutthegrey Instagram - @itsallaboutthegrey YouTube - @itsallaboutthegrey Facebook - @itsallaboutthegrey' X - @allbboutthegrey Chapters: (0:00) Welcome to the Podcast (0:13) Who is Ben De Jonge (1:32) The Importance of Communication in Business (5:18) Defining Your Ideal Client (9:46) The Power of LinkedIn (18:02) Networking and Business Development (20:42) Future of Business and Digital Landscape (28:24) Defining Roles and Responsibilities for Workplace Happiness (34:54) Building Authentic Business Relationships (39:56) Final Thoughts Recorded and Produced by Podwave Studios: https://podwavestudios.au/