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THE BIGGEST LIE IN RETAIL—The Art of Greenwashing and the Sustainability Lie ♻️ #SmallBusiness Series Ep.4: Why I don’t market my brand as “Sustainable” The numbers don’t lie: Most major companies want you to believe they’re “sustainable” because they buy carbon credits or use recycled packaging. The reality is very different: The retail industry is an industry of overconsumption and overproduction that leads to excessive waste and pollution on a daily basis. 🚨 Approx. 2.5+ million shoes and 70k+ phones are made every hour. 🚨 Over 12 tons of plastic are generated every second. 🚨Millions of new fashion pieces are generated each year to create new & desirable trends. The truth: This is just overconsumption rebranded. So what can you do? 🛍️ As a consumer: Shop smarter! Buy less. Invest in items made from quality materials that are built to last. 👩💼As a business owner: Be specific about your supply chain, manufacturing and production practices so that your customers can be better informed about their purchasing decisions! Drop a 🚫 or a comment if you’re done buying into the lie! Don’t forget to follow @awarehouseshop and stand for supporting small businesses, Made in the USA production, and real craftsmanship. #AwareHouse #ShopSmall #LuxuryRedefined #ConsciousConsumer #SupportArtisans #SlowFashion #ShopSmarter #TimelessStyle #CraftsmanshipMatters • DISCLAIMER: This video is for informational purposes only. Please use any information in this video at your own discretion.