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In the latest episode of the Conversations with CoreData podcast, CoreData Global CEO Andrew Inwood sits down with researcher Alana Devitt to discuss the disruptions coming for the superannuation industry. In the wide-ranging discussion, Andrew and Alana talk about the rise of SMSFs, the new entrants challenging the domain of traditional super funds, and how the era of decumulation needs to change the products and services on offer. 00:00 Transition from accumulation to decumulation. 03:18 New entrants in the superannuation industry. 07:07 Outflows are moving to SMSFs and retail funds. 08:25 Young investors are leaving traditional super annuation funds. 11:43 "The barbarian are at the gates." How can super funds react? 16:45 Super funds are failing to meet their own marketing. 20:16 Complexity of superannuation advertising, and challenges of growth. 21:45 Service is key to building a better member experience. 24:39 Three critical metrics for super funds to measure. 26:44 Super fund advice services and the retirement experience. 30:06 Larger funds need to catch-up with smaller fund services. 32:13 The biggest changes needed for super funds to compete. For more insights, subscribe to become a member of the CoreData community here: https://poe-au.coredata.com.au/signup Subscribe to get notified as soon as our latest podcast episodes go live. Music: Luge by Geographer.