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Douglas Scherer had already written multiple books. He’d sold more than 50,000 copies. He’d published with major houses. He lectured at Columbia. He led global technology teams. By every metric, he was successful. But he hadn’t yet written the book that changed him. In this conversation, Doug shares what selling 50,000 books actually taught him — and what it didn’t. He talks about: • The difference between writing from expertise and writing from identity • Why story matters more than data • How community reshaped his thinking • The shift from technical authority to conscious leadership • Why this book repositioned his career Doug is now a keynote speaker and consultant helping leaders make high-stakes decisions with clarity, resilience, and purpose. This isn’t about publishing another book. It’s about writing the one that transforms you.