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In this MIT Bootcamps video series you will learn about High Level Product Specification. High Level Product Specification is an essential tool in entrepreneurial product development. Its goal is to put on paper what your product concept is. Doing so allows you to interface with your customer persona in a concrete way and thus refine your prototype systematically. Importantly, High Level Product Specification forces you to focus primarily on the benefits of your product rather than its features. This is Part 1 of the video sequence. Part 2 is available at • High Level Product Specification – Bill Au... . Part 1 is a concept introduction and Part 2 is the how-to. This video is presented by Bill Aulet and Erdin Beshimov. Bill Aulet is Professor of the Practice of Entrepreneurship at the MIT Sloan School of Management. He is the creator of the entrepreneurship method, Disciplined Entrepreneurship. Erdin Beshimov is the Founder of MIT Bootcamps. Bill Aulet's Bio ► https://www.edx.org/bio/bill-aulet Erdin Beshimov’s Bio ► https://www.edx.org/bio/erdin-beshimov This video is part of MIT's Online Entrepreneurship Course ► ENTREPRENEURSHIP 102: WHAT CAN YOU DO FOR YOUR CUSTOMER? The best students from the online course apply to attend an MIT Bootcamp. An MIT Bootcamp is an intensive learning program by MIT teaching you the skills and the mindset of leading innovation. APPLY TO MIT BOOTCAMPS http://bootcamp.mit.edu SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/c/MITBootcamp... CONNECT WITH US! MIT Open ► https://open.mit.edu/c/bootcamps Facebook ► / mitbootcamps Twitter ► / mitbootcamps