A Coherent Research Strategy скачать в хорошем качестве

A Coherent Research Strategy

The Menu: 8 Common Research Strategies The video outlines eight strategies often used in business schools. You can even mix and match them, provided you have the time! Quantitative Heavy-Hitters Experiments are rare in student projects because they are time-consuming, resource-heavy, and technically difficult to pull off. A fast-food chain testing whether blue wrappers sell more burgers than red wrappers by changing them in 50 stores (the experiment) and comparing sales. Surveys are a student favorite! This is about coverage rather than depth. It's great for answering "what," "who," and "how many" using questionnaires to get numeric values or short answers. Sending a questionnaire to 500 employees asking them to rate their job satisfaction on a scale of 1 to 10. The Mixed Methods (Qualitative or Quantitative) Archival / Documentary Research involves playing historian. You analyze secondary data like existing texts, video recordings, or audio files to answer your question. Analyzing 10 years of Apple's annual financial reports to see how their marketing language has changed. Case Studies are a deep, intense dive into one specific subject or organization. It often mixes methods (like interviewing staff and looking at sales data). Doing a deep dive into just Netflix to understand how they pivoted from DVD rentals to streaming. Qualitative Storytellers Ethnography requires "immersing" yourself. You enter a social setting for a long time to understand the culture, norms, and values of a group. A researcher getting a job at a coffee shop and working there for three months to truly understand the barista culture from the inside. Action Research is "learning by doing." You actively participate to solve a problem, implement a plan, and then evaluate if your solution worked. A manager noticing morale is low, implementing "Casual Fridays," and then studying if productivity went up because of it. Grounded Theory means instead of starting with a theory, you look at the data first and let the theory emerge from it to explain behaviors. Interviewing 50 entrepreneurs about their morning routines and eventually realizing they all share a specific habit no one had named before, creating a new theory. Narrative Inquiry is about the "story." It collects complete narratives to build a chronological timeline of events, rather than just isolated facts. Asking a CEO to tell the full, chronological story of how they navigated a company crisis, from the first warning sign to the final resolution. Next Steps: The "Deep Dive" Matching Tools to Strategy In the upcoming weeks (Weeks 3, 4, and 5), the course will do a "Methods Deep Dive" into 10 specific ways to collect data. Your job is to pick the tools that match your strategy. If you chose Surveys: You need to learn about Questionnaires and Sampling If you chose Ethnography: You need to learn about Observations and Qualitative Analysis If you chose Surveys (again): You'll need to learn software for visualizing graphs and analyzing numbers The Takeaway: Start thinking now about which strategy fits your proposal, so you know which specific tools you need to put in your toolbox later.