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Box CEO and co-founder Aaron Levie on the Jevons Paradox effect on AI and the economy. via Google: Jevons Paradox, named after economist William Stanley Jevons, posits that increased efficiency in resource use can paradoxically lead to increased overall consumption, rather than conservation, due to lower costs and increased demand. The Core Idea: The Jevons Paradox suggests that when a technology or process becomes more efficient, the cost of using the resource decreases, leading to a greater overall demand and consumption of that resource. Example: Consider fuel-efficient cars. While a more fuel-efficient car might save on gasoline per mile, the lower cost of driving might encourage people to drive more often or longer distances, ultimately leading to increased overall gasoline consumption. Rebound Effect: The Jevons Paradox is closely related to the rebound effect, where efficiency gains are offset by increased usage, leading to no net reduction in resource consumption. Historical Context: Jevons first observed this phenomenon in the mid-19th century when he noted that more efficient steam engines, instead of reducing coal consumption, actually led to increased coal use. Implications: Understanding the Jevons Paradox is crucial for developing effective sustainability policies and strategies, as it highlights the potential for efficiency gains to be counterproductive if not managed carefully. Modern Applications: The Jevons Paradox is relevant to various fields, including energy, transportation, and resource management, and is also being discussed in the context of AI and its potential impacts on resource consumption. - - video clip via TBPN