The 7 Most Common Questions from our DaaS(data as a service) agencies and resellers - Audience Lab скачать в хорошем качестве

The 7 Most Common Questions from our DaaS(data as a service) agencies and resellers - Audience Lab

The 7 Most Common Questions from our DaaS(data as a service) agencies and resellers - Audience Lab Yes, I only got to number 5 on this list today and will cover the last 2 on next week's session Seller resources for closing data deals/clients Doc which is covered on almost every workshop: https://docs.google.com/document/d/1d... For more about our platform/software: https://www.audiencelab.io and/or https://daasmode.audiencelab.io/ Ray’s(Co-owner) FB profile and messenger links -   / raymond.langdon.71   and to message directly - https://m.me/raymond.langdon.71 The 7 FAQ's Doc covered on today's session: https://docs.google.com/document/d/1U... Weekly AL workshop - January 13 Meeting Purpose: To refine DaaS sales strategies and troubleshoot client data issues. Key Takeaways Data Intent Issue: A client's lists for foundation repair are failing to convert despite high SMS engagement (124 clicks from 400 texts). The core problem is low intent, not data accuracy. Solution Path: Logan will meet with AudienceLab's audience builder, Jaden, to diagnose the intent model and propose a new, custom strategy to the client, potentially offering a free list as a good-faith gesture. Core Sales Message: Sell "certainty" by diagnosing a client's business to find the fastest path to a result. Use tie-down questions (e.g., "If you had X, could you achieve Y?") to get the client to articulate the value themselves. Pricing Strategy: Use performance-based pricing for the SuperPixel, as it is more lucrative and overcomes initial objections. A hybrid model (retainer + performance) is also effective. Topics Client Data Intent Issue Problem: Logan's client (foundation repair) is failing to book appointments from high-intent lists, jeopardizing the $2,500/mo contract. Troubleshooting: Data Accuracy: Confirmed as high; phone numbers are correct and people are reachable. SMS Engagement: High (124 clicks from 400 texts), but follow-up calls yielded no interest. Potential Filtering Issue: Bob Casserly shared an experience where location filters failed, pulling national leads for a local campaign. DaaS Sales Framework What to Sell: Certainty. Diagnose the business to find the fastest path to a result. Audiences: For clients with ad spend/email volume but low website traffic. SuperPixel: For clients with high website traffic but low ad spend. Enrichment: For less established clients with an existing email list. Primary Benefits: Exclusive vs. Shared Leads: Position first-party intent data as superior to recycled, shared leads. Lower CPL/CPA: Promise a 25–40% cost reduction by using better audiences. Multi-Channel Marketing: Enable compliant outreach across ads, email, SMS, and cold calling. Positioning Value: Use tie-down questions to get the client to articulate the value themselves. Formula: "If you had X, could you achieve Y?" Pricing & Delivery Audience Pricing: Minimum: $750/list to ensure profitability on any DAS plan. Common: Tiered packages (e.g., 100 leads for $X). Proof of Concept: Offer a free list to overcome skepticism for established, right-fit clients. SuperPixel Pricing: Performance-Based: Most lucrative. Install for free, then sell resolved identities (e.g., $0.65–$0.95/lead). Retainer: For smaller ROI opportunities. Minimum $1,500/mo. Hybrid: Retainer + performance (e.g., $750/mo + $0.30/lead). SuperPixel Fit: Traffic volume depends on AOV. High AOV (e.g., $11k roof): ~2k visitors/mo is viable. Low AOV (e.g., $6 fidget spinner): ~100k visitors/mo needed. Lead Delivery: Use webhooks to push leads into a dedicated pipeline in the client's CRM (e.g., GoHighLevel) for transparent tracking. Compliance & Legality Data Legality: 100% legal first-party data; all users in the SuperGraph have opted-in. Client Compliance: The client is responsible for compliant outreach. Ads: Compliant for standard products/services. Email: Requires name, business, address, and opt-out. SMS: Requires name, business, and opt-out. Cold Calling: Run lists through an external DNC registry to ensure compliance.