Why social commerce can’t be measured in isolation скачать в хорошем качестве

Why social commerce can’t be measured in isolation

Social commerce is growing fast, but it rarely works in isolation. In this segment, Hugo talks through how platforms like TikTok Shop, Amazon, and other marketplaces fit into the bigger picture. The key idea is simple: these aren’t just sales channels - they influence brand discovery, consideration, and conversion all at once. He explains why performance improves when brands pair marketplace activity with paid media, especially when they treat it as part of a full-funnel strategy rather than a standalone tactic. When everything works together, the results tend to be stronger across the board. This section focuses on the data behind that effect, showing how combining awareness, consideration, and conversion activity can lift overall performance over time.